NO. 1 IN JAPAN FOR 15 CONSECUTIVE YEARS
Hada Labo first launched its star product, the Hydrating Lotion, in Japan in 2004. The skin-care loving market enthusiastically embraced the product and has remained loyal ever since. This technologically-advanced skin care line is researched and developed at the Rohto research facility in Japan.
Source: Based on INTAGE SRI, SRI+ unit sales of 15 continuous years from Jan 1st, 2007 to Dec 31st, 2021
The Story of ROHTO PHARMACEUTICAL
With over 100 years of history behind it, Rohto Pharmaceutical Company has long been recognized in Japan for being a leading manufacturer of safe, high-quality pharmaceutical products and cosmetics.
The Hada Labo skincare line is the result of the joint product development and research efforts of The Mentholatum Company USA and Rohto Pharmaceuticals, headquartered in Ikuno-ku, Osaka, Japan. The combination of high-tech, modern technology and a traditional approach to pampering application is at the heart of HADA LABO.
Using technology developed through the production of OTC drugs, Hada Labo skincare line is produced in a pharmaceutical manufacturing environment, under strict GMP guidelines to ensure quality, reliability and effectiveness in the products.
First launched in Japan in 2004, its star product—HADA LABO Hydrating Lotion—was exceptionally well received in a short span of time, making it the No. 1 Face Lotion in Japan to this very day, with one bottle purchased every five seconds!
BRAND PHILOSOPHY
Hada Labo ® is a skin care line researched and developed by Rohto Pharmaceutical Co. Japan and The Mentholatum Company. With the philosophy ‘Perfect Simple’, Hada Labo only incorporates quality ingredients that are truly beneficial to the skin, with no unnecessary elements, and manufactured under strict pharmaceutical standards.